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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Bacon in your underwear, anyone?

Friday, April 8, 2016

If you live for the taste and smell of bacon, look no further than J&D's Foods, Inc. But don't expect real bacon.

The Seattle company, founded in 2007 by entrepreneurs Justin Esch and Dave Lefkow, first gained notoriety for its bacon salt, a kosher vegetarian seasoning that, surprisingly, contained no bacon.

In the years that followed came bacon-flavoured mayonnaise, lip balm and pillowcases with a scent guaranteed to make you salivate for pork bellies in your sleep.

But the most unusual product to date has to be one which debuted in November – bacon-scented underwear.

The bright red underwear that flirtily flaunts the words "Stop and smell the" with an image of bacon comes in both men's and women's versions and costs a mere US$19.99. "It's like a hot frying pan in your pants," says a description on the company's website.

The company claims technology developed by NASA embeds the scent into the ink on the underwear and it lasts through multiple washings.

"They were a very popular gift item and stocking stuffer" over Christmas, observed a company spokesperson via telephone. She declined to give her name, but noted the product has sold out "multiple times" since introduced. BP

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June 2025

Better Pork Magazine

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