Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


New label identifies Ontario grown pork

Thursday, December 19, 2013

by SUSAN MANN

Ontario retailers have a new label they can use to assure their customers they’re buying pork produced in the province.

The label has a green circle with the words “Ontario pork” and a grey checkmark in the centre. It’s available for retailers to use voluntarily. It’s available for free and is available now for retailers to use.

It was developed by the Ontario Pork Industry Development Strategy Group, made up of Ontario Pork and three federal processors located in Ontario. The group was started in 2011 and is trying to get “more market share, increased carcass utilization and identify Ontario pork at retail for consumers,” says Mary Jane Quinn, Ontario Pork communications and consumer marketing manager.

The label can only be used on pork from animals born, raised and slaughtered in Ontario. “We do have the retailers sign a label agreement that basically says what they’re going to put the label on is Ontario pork. It has that definition in the agreement,” she explains.

The label was launched as part of a three-month pilot project. “We are doing two new television commercials (featuring the new label plus the Foodland Ontario symbol), which will be running from January to March. The label is ready just a little bit earlier,” she says, noting there are also point-of-sale resources for retailers, such as posters and danglers. Meat case dividers may be available later.

At the start of the project in late spring this year, project participants did a review of various consumer studies from 2010 to 2012. They learned that when consumers went to the meat case they most wanted products that were local, fresh and from family farms. Local was in the top three attributes but isn’t necessarily the first thing people were looking for, she says.

At the end of the pilot project, Quinn says they’ll assess how well they’re doing and what they need to do differently to continue it. “We want to keep it going forward,” she notes. BF

Current Issue

October 2025

Better Pork Magazine

Farms.com Swine News

Winter Rules For Spreading Manure in Alberta

Monday, October 13, 2025

As winter approaches, Alberta farmers are reminded to review the rules for spreading manure on frozen or snow-covered ground. Under the Agricultural Operation Practices Act (AOPA), farms with nine months or more of manure storage are not permitted to spread manure during the winter unless... Read this article online

AITC SK launches third Acres for Education campaign

Monday, October 13, 2025

Agriculture in the Classroom Saskatchewan (AITC-SK) is encouraging farmers, ranchers, and agri-businesses across the province to participate in the third annual Acres for Education fundraising campaign. This initiative helps bring agriculture to life for thousands of students by connecting... Read this article online

Alberta Harvest Surges Ahead with Warm Dry Weather

Monday, October 13, 2025

According to the AFSC and Alberta Government Crop Reporting Survey, Alberta’s 2025 harvest has made strong progress under warm and dry conditions. As of September 23, 77 percent of major crops were harvested — an 18 percent increase over the previous week. The pace is well ahead of the... Read this article online

Precision Harvesting with HeadSight and TrueSight

Monday, October 13, 2025

Modern harvesting relies heavily on precision and smart technology, and new systems for head height control and steering are making sure you are not leaving bushels in the field. These innovations ensure efficient crop collection, protect equipment, and reduce operator fatigue during... Read this article online

Boost Farm Yields with Better Residue Control

Monday, October 13, 2025

Effective crop residue management begins with the combine and continues through planting the next crop. Properly managing residues in corn, soybean, and wheat fields helps maintain soil structure, reduce erosion, and promote higher yields. The FieldCropNews.com Team from OMAFA have shared... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top