Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Signatures starting to come in Minister Sigurdson recall Friday, December 12, 2025 Albertans in the riding of Agriculture and Irrigation Minister RJ Sigurdson are supporting a recall effort against him with their signatures. “We are sitting at roughly 30 signatures just from me and other canvassers receiving messages and meeting individuals to have them sign,” Molly... Read this article online
Smarter Protein Feeding for Dairy Cows Friday, December 12, 2025 Protein plays a vital role in milk production, growth, reproduction, and overall health of dairy cows. For many years, dairy rations often included more protein than needed to ensure cows received enough nutrients. Recent research shows that feeding extra protein does not always improve... Read this article online
Farm & Food Care Video Steps Inside a Grain Corn Farm Friday, December 12, 2025 Farm & Food Care is once again bringing Canadian agriculture closer to consumer than ever with its latest virtual reality experience: a deep dive into grain corn production. This interactive tour takes viewers to the VanQuaethem family farm in Eden, Ontario, where precision technology... Read this article online
Sandra Wolfe elected president of OABA Board Friday, December 12, 2025 The Ontario Agri Business Association has announced its leadership team for the 2025–26 term following its 26th Annual Meeting held in Mississauga in early December. The meeting brought together members from across Ontario’s crop input, grain, and feed sectors to review progress and plan... Read this article online
Trump Floats Tariffs on Canadian Fertilizer After Announcing Billions in Aid for U.S. Farmers Thursday, December 11, 2025 Just hours after announcing a multi-billion-dollar aid package to support U.S. farmers struggling with rising costs, President Donald Trump hinted at imposing new tariffs on agricultural products—including Canadian fertilizer. The move underscores the growing uncertainty surrounding trade... Read this article online