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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Pork campaign targets younger females

Tuesday, June 2, 2009

We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51.

Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.

The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph.  BP

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Farms.com Swine News

Swine Health Ontario confirms first PED case of 2026

Tuesday, January 6, 2026

Ontario has its first case of porcine epidemic diarrhea (PED) in 2026. A finisher barn in Perth County is dealing with the disease as of Jan. 2, Swine Health Ontario says. In total, Ontario has 23 active instances of PED dating back to January 2025. Seven are in Perth County,... Read this article online

Winter AGM roundup

Monday, January 5, 2026

It’s early in 2026 and industry groups are preparing for annual general meetings. Here’s a brief roundup of the meetings on the horizon. The Sask Crops Forum on Jan. 13 and 14 at the Western Development Museum at 2610 Lorne Ave. in Saskatoon, will include AGMS for four producer... Read this article online

Ag represented in Order of Canada recipients

Monday, January 5, 2026

A member of Saskatchewan’s ag community is among the 80 newest appointees to the Order of Canada. Governor General Mary Simon appointed Wayne Brownlee, the CFO of PotashCorp who helped the company become Nutrien, to the Order of Canada on New Year’s Eve. The Order of Canada is Canada’s... Read this article online

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