Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Canada Pens Potash Deal with Bangladesh Friday, September 11, 2026 Canada has taken another step to strengthen its position in global agriculture with a new government-to-government potash supply agreement with Bangladesh. Announced by Minister of International Trade Maninder Sidhu, the agreement will provide Canadian potash to the Bangladesh Agricultural... Read this article online
Canada Backs AI Tools for Smarter Vineyards Friday, September 11, 2026 A new federal investment of up to $1.69 million will support the development of advanced machine learning and computer vision technology designed toassistgrape growers. The funding is being provided through theAgriScienceProgram under the Sustainable Canadian Agricultural Partnership, a... Read this article online
Cleanfarms Names New Western Canada Director Friday, September 11, 2026 Cleanfarmshas announced the appointment ofDavin Johnsonas its new Director of Western Canada. Johnson steps into the role with extensive experience in agricultural recycling, stewardship programs, and farm sustainability initiatives. His appointment reflects the organization's commitment to... Read this article online
Festival celebrates migrant workers in Leamington Friday, September 11, 2026 The Festival of Guest Nations will mark its 20th anniversary on Sunday, September 13, 2026, at Seacliff Park in Leamington, Ontario, bringing together migrant workers, local residents, community organizations, and service providers for a day focused on culture, community, and... Read this article online
El Niño Forecast Signals Warm Fall Across Canada Friday, September 11, 2026 According to the Weather Network, the El Niño is strengthening and is expected to become one of the most significant events on record, raising questions about how the climate pattern could influence Canada’s fall weather and the end to the growing season for producers. With El Niño... Read this article online