Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Drought Reaches Record Levels Across U.S. Midwest - What's the Outlook for the Summer? Wednesday, June 3, 2026 Drier weather across the Midwest and Upper Midwest has ushered in a new wave of drought concerns, with portions of Iowa, Minnesota, Wisconsin, and Indiana newly appearing on the U.S. Drought Monitor, according to the Nutrien Weekly Weather Intelligence Report by meteorologist Eric... Read this article online
Weekly Hog Market Facts: Ontario Prices Hold Steady While Futures Pull Back Wednesday, June 3, 2026 Ontario hog prices remained relatively stable heading into the week ending May 22, 2026, even as U.S. futures markets softened and slaughter volumes trended lower. The latest Weekly Hog Market Facts report highlights a market that continues to balance solid fundamentals with growing... Read this article online
Alberta Pork Congress 2026 Set to Bring Innovation and Industry Leaders to Red Deer Tuesday, June 2, 2026 The Alberta Pork Congress (APC) 2026 is set to return to Westerner Park in Red Deer on June 10 and 11, 2026, bringing together producers, suppliers, and industry leaders from across Western Canada for two days of innovation, education, and connection. Recognized as one of the most... Read this article online
Canada Organic Market Growth Reaches $11.88 billion Tuesday, June 2, 2026 The Canada Organic Trade Association (COTA) has announced the release of its 2026 Canadian Organic Market Report. This reportprovidesimportant insights into the current state and future direction of the organic industry in Canada. According to the report, the Canadian organic market... Read this article online
IUF urges worker representation in Canada Seasonal Agricultural Worker Program Tuesday, June 2, 2026 The International Union of Food, Agricultural, Hotel, Restaurant, Catering,Tobaccoand Allied Workers' Associations (IUF) has called for migrant farm workers in Canada to have a formal role in decision-making processes. The group represents over 10 million workers worldwide and supports... Read this article online