Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Flash Drought Threat Grows Across Southern Plains as Historic El Niño Builds Saturday, August 22, 2026 After flooding, a derecho, storms, and wildfire smoke, asignificant shift in North America's weather pattern is creating a new set of challenges for farmers, with forecasters warning that flash drought conditions are becoming a growing concern across key agricultural regions of the United... Read this article online
U.S. Opens Door to Additional Beef Imports in Bid to Lower Ground Beef Prices Friday, August 21, 2026 President Donald Trump announced on August 21 that the United States will temporarily allow up to 300,000 metric tons of beef intended for ground beef production to enter the country without being subject to out-of-quota tariffs for a period of 90 days. According to the president, the... Read this article online
Niagara Flooding Pushing Fruit Prices Higher, Not Only This Year, but for Many Years Wednesday, August 19, 2026 Heavy rainfall and flooding in Ontario's Niagara region could have lasting effects on fruit production and prices across Canada. Agricultural experts warn that damage to orchards may reduce supplies of popular fruits such as peaches, plums, and cherries in the coming years.Read the article:... Read this article online
New Ag Partnership Prioritizes Farmer Mental Health Wednesday, August 19, 2026 The Do More Agriculture Foundation and McDonald’s Canada have announced a new partnership focused on supporting mental wellbeing within Canada’s agricultural community. The collaboration began with a roundtable discussion held during the Canadian Beef Industry Conference on August... Read this article online
Canada places restrictions on Finnish pork imports over ASF Wednesday, August 19, 2026 Canada is restricting some imports of Finnish pork and related products due to African swine fever (ASF) in that country. An Aug. 18 Canadian Food Inspection Agency (CFIA) notice indicates the measures are meant to “safeguard the health of Canada’s livestock and prevent the economic... Read this article online