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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Pork campaign targets younger females

Tuesday, June 2, 2009

We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51.

Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.

The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph.  BP

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Operating farm equipment in Quebec

Tuesday, April 21, 2026

Farms.com continues its exploration into the insurance and licensing requirements for farmers across Canada with this look into Quebec. Is a license mandatory to operate farm equipment in Quebec? If the equipment stays on private land, no license is required from the SAAQ, the Crown... Read this article online

Ag included in new Canada-U.S. economic committee

Tuesday, April 21, 2026

Canadian agriculture will have a voice around the table of Prime Minister Carney’s Advisory Committee on Canada-U.S. Economic Relations. The 25-member committee “will serve as a forum for expertise and strategy on all aspects of the Canada-U.S. economic relationship” as this summer’s... Read this article online

Operating farm equipment in Nova Scotia

Tuesday, April 21, 2026

Farms.com continues its tour across Canada diving into the insurance and licensing requirements for farm equipment. This article focuses on Nova Scotia. Is a license mandatory to operate farm equipment in Nova Scotia? If the tractor or other piece of machinery remains on private... Read this article online

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