Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Preparing for Farming Uncertainty Friday, July 31, 2026 Farm Management Canada has introduced a new report that proposes a , aimed at improving how Canadian producers and agricultural service providers understand and use the wide range of risk management programs, tools and practices available to them. The report highlights that while... Read this article online
Rural Albertans wanted for grief study Friday, July 31, 2026 Researchers from the University of Alberta are looking to connect with rural Albertans who’ve dealt with grief related to substance use. “What we’ve been hearing from our past research and work in the community is there’s a lot of substance use related grief,” Holly Mathias, a human... Read this article online
Central Ontario FS Expands Grain Network with Acquisition of Haley's Elevator in Burford Friday, July 31, 2026 Central Ontario FS is strengthening its presence in southwestern Ontario after signing a purchase agreement to acquire Haley's Elevator Inc., a long-established grain handling facility located in Burford. The acquisition marks another step in the growth of the company's grain elevator... Read this article online
Ag Union concerned about MOU related to Sask. research farms Thursday, July 30, 2026 The union representing agriculture workers in the public sector is concerned an MOU to keep two research farms in Saskatchewan open will ultimately result in job losses. The Agriculture Union, which represents more than 770 workers in federal agencies like the Canadian Food Inspection... Read this article online
Manitoba Produces Most of the Nation's Sunflower Crop Wednesday, July 29, 2026 With their bright yellow blooms and towering stalks, sunflowers are among the most recognizable crops in agriculture. While they are often associated with decorative gardens and summer tourism, sunflowers also represent an important commercial crop in Canada, supplying food, birdseed, and... Read this article online