Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Hemp Holds Ground on the Prairies as Demand for Seed-Based Foods Fuels Interest Thursday, October 1, 2026 Looking for a niche crop for your crop rotation? The Canadian Prairies continue to be the centre of the country's hemp industry, producing the majority of the hemp seed used in food products sold across North America. Industrial hemp has been legally grown in Canada since 1998 under a... Read this article online
Senate pays tribute to Todd Lewis Thursday, October 1, 2026 Canadian senators used their time on Sept. 29 to remember a colleague and Saskatchewan farmer. Senate Speaker Raymonda Gagné granted senators additional time to pay tribute to Senator Todd Lewis who passed away on July 31 at age 65. The farmer from Gray, Sask., and former president of... Read this article online
Alberta Beef Producers Backs Stronger Cattle Traceability Plan Wednesday, September 30, 2026 Alberta cattle producers could see a new chapter in livestock traceability as Alberta Beef Producers (ABP) moves forward with recommendations aimed at strengthening cattle movement tracking while keeping producers at the centre of the process. The recommendations come from the Working... Read this article online
British Columbia Farmers Can Safely Dispose of Ag Waste Wednesday, September 30, 2026 Farmers across Vancouver Island and the Fraser Valley are preparing for this year’s Unwanted Pesticides and Old Livestock/Equine Medications (UPLM) program, Cleanfarms’ long-running environmental stewardship initiative. The Canada-wide program gives farmers a free and responsible way... Read this article online
Canadian Farm Groups Call for National Plant Breeding Strategy Wednesday, September 30, 2026 Grain Farmers of Ontario and several producer and industry organizations across Canada are urging the government to establish a national plant breeding strategy that reflects the different needs of crops, regions and farmers. The groups have released a joint vision titled; A National... Read this article online