Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Peavey Mart Reboot- New Ownership Group Targets 7–12 Stores Thursday, October 2, 2025 For many, Peavey Mart, is a name synonymous with rural retail in Western Canada. As previously reported by Farms.com (read the article Is Peavey Mart Making a Comeback?), the new ownership group that acquired the Peavey Mart name and intellectual property from the now-defunct Peavey... Read this article online
When Cattle Roam--Legal Risks and Road Safety for Rural Drivers Thursday, October 2, 2025 It’s late. A vehicle barrels down a rural highway. Suddenly—impact. A Black Angus steer, nearly invisible against the asphalt, has wandered into the road. The consequences are costly—and potentially litigious. According to attorney Kelsea Eckert, whose firm , PA, has handled numerous... Read this article online
Canada reaffirms support for supply management Thursday, October 2, 2025 Access to the Canadian dairy market won’t be part of trade talks with the U.S. “We have been very clear from the beginning that supply management is not a subject of negotiations with the Americans,” Dominic LeBlanc, the federal minister responsible for Canada-U.S. trade, told reporters... Read this article online
New Ontario agrobotics challenge seeking high school submissions Thursday, October 2, 2025 A new competition for Ontario high school students is looking for innovative ways to solve challenges in the ag sector. The AgRobotics Ontario Challenge launched at the end of September. The competition is a collaboration between the Western Fair District, the Ontario Council for... Read this article online
Canada Post Strike Continues to Threatens Agri-Businesses and Rural Communities Thursday, October 2, 2025 The Canadian Federation of Independent Business (CFIB) is calling on the federal government to take swift action to end the ongoing Canada Post strike, warning that the disruption is causing serious harm to small businesses – including many in the agriculture sector. “The government’s... Read this article online