Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Fire destroys grain elevator in Manitoba Thursday, May 8, 2025 A fire destroyed a grain elevator in Waskada, Man. About 50 firefighters from Deloraine, Melite and Waskada Fire Departments received calls about the fire around 5:00 a.m. Tuesday morning. About three hours later, the grain elevator reduced rubble and debris with the firefighters... Read this article online
Mother’s Day Q&A with Anna McCutcheon Thursday, May 8, 2025 Mother’s Day is only a few days away (that’s another reminder), and this week Farms.com has connected with moms in ag for their thoughts on motherhood, its challenges, and how being a parent has changed them. Anna McCutcheon (AM) and her husband Mark are the first generation on their... Read this article online
Winning Scholarship Video Highlights Disconnect Between Urban and Rural Communities Wednesday, May 7, 2025 Saskatchewan has honoured four outstanding students for their dedication to agriculture with the Agriculture Student Scholarship. These scholarships support post-secondary students who demonstrate a strong passion for agriculture and advocate for industry’s future. This year’s grand... Read this article online
Mother’s Day Q&A with Ashley Perepelkin Wednesday, May 7, 2025 With Mother’s Day approaching (don’t forget!), Farms.com has been connecting with moms in ag for their participation in a Q&A about all things motherhood. Ashley Perepelkin (AP) looks after the livestock side of Perepelkin Farms in Condor, Alta., which also includes about 1,000 acres of... Read this article online
AAFC Canola Outlook Sparked Frustration Amongst Farmers Wednesday, May 7, 2025 Skepticism grows on Agriville.com as producers question export assumptions and call for greater accountability Farmers recently took to Agriville.com to discuss their frustration and skepticism following Agriculture and Agri-Food Canada’s (AAFC) April canola outlook. The outlook,... Read this article online