Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
B.C. ranch auction starts with $4.29 million opening bid Thursday, February 19, 2026 A ranch larger than the city of Prince George, B.C. and its roughly 78,000 acres is up for auction. CLHbid.com is auctioning the Jura Ranch and its 83,698 total acres (2,625 deeded + 81,073 leased) in May with a starting bid of $4.29 million. “The ranch offers rich soil that is high in... Read this article online
New scholarship supports young B.C. ag leaders Thursday, February 19, 2026 A B.C. ag organization has launched a scholarship to support the next generation of farmers and leaders. The BC Agriculture Council’s (BCAC) new BC Young Farmers Scholarship is for residents between the ages of 19 and 40 and enrolled in a post-secondary agriculture program. Statistics... Read this article online
Bayer Launches New Product to Help Farmers Profit from the Low-Carbon Fuel Economy Thursday, February 19, 2026 Bayer has announced the launch of newgold® seed in the United States and Canada, its first multi‑crop seed brand designed specifically for low‑carbon intensity crops. The initiative is aimed at helping farmers directly participate in the expanding market for renewable diesel and... Read this article online
Avoid De-Registered Varieties to Safeguard International Canola Trade Thursday, February 19, 2026 It has been a tough year for canola growers, but Keep It Clean is reminding farmers that growing registered canola varieties is essential to protecting export markets and maintaining the reputation of the Canadian canola industry. Quality assurance begins with proper seed selection... Read this article online
Ag in federal NDP leadership candidate plans Wednesday, February 18, 2026 The federal NDP will elect its next leader next month at the Winnipeg Convention. Before that, though, the five candidates vying for the leadership will participate in their final leadership debate in B.C. on Feb. 19. With that at top of mind, here’s how the leadership hopefuls and... Read this article online