Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Ag in the House: Nov. 2 – 6 Wednesday, November 11, 2026 During question period on Nov. 2, Conservative Leader Pierre Poilievre asked the government if it would cut taxes to provide farmers and Canadians with relief from high fuel prices. “The Liberal government is out of touch,” he said. “Yes, the farmers in my riding say the single biggest... Read this article online
Canada Makes Rural Immigration Program Permanent to Address Labour Shortages Wednesday, November 11, 2026 Rural Canadian employers struggling to find workers will have a permanent immigration pathway designed specifically to help smaller communities address persistent labour shortages. The federal government announced Nov. 9 that the will become a permanent program, following previous... Read this article online
Organic Demand Is Growing, But Canada Is Importing Much of the Opportunity Wednesday, November 11, 2026 Canada’s organic market is growing quickly, but industry leaders say Canadian farmers and processors are not yet capturing enough of that growth. Leaders from across the country’s organic value chain gathered in Ottawa Nov. 2 and 3 for where discussions focused on how Canada can... Read this article online
Hensall Co-op Awards $17,500 to Seven Ontario Students Tuesday, November 10, 2026 Seven post-secondary students are receiving financial support from Hensall Co-op as they pursue education connected to agriculture and the future of rural communities. The Ontario farmer-owned co-operative has announced the 2026 recipients of its Bright Futures Scholarships, with each... Read this article online
Bunge, GDM launch Enerseed to develop new oilseed crops for biofuels Tuesday, November 10, 2026 Bunge and global plant genetics company GDM are joining forces to develop a new generation of oilseed crops aimed at the expanding renewable fuels market. The companies have announced the creation of , a strategic joint venture that will focus on developing and commercializing... Read this article online