Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Kubota Boosts Smart Agriculture with Agtonomy Partnership Tuesday, June 23, 2026 Kubota Corporation has made a strategic investment in Agtonomy, a United States–based startup focused on developing automation systems for precision agriculture. This move strengthens their ongoing partnership and supports the growth of smart farming solutions for specialty... Read this article online
Canada Invests in Domestic Food Processing and Supply Chains Tuesday, June 23, 2026 Protein Industries Canada has welcomed two additional companies into its Strengthening the Canadian Supply Chain program, further supporting efforts to increase the use of Canadian-grown and processed ingredients in food manufacturing. The latest projects aim to enhance domestic... Read this article online
Bayer Appoints Kacy Perry as New Crop Science Canada Division Head Tuesday, June 23, 2026 Bayer’s Crop Science division has named Kacy Perry as the new Country Division Head for Crop Science Canada, with her appointment taking effect on July 1, 2026. In her new position, Perry will oversee more than 550 employees across multiple Canadian locations while serving on Bayer’s... Read this article online
Canadians pay $224 per year for supply management, a new report says Tuesday, June 23, 2026 Canadian think tank MEI looked at supply management and identified how much the system costs Canadians each year. “Overall, supply management results in an additional cost to the average Canadian of $224 per year,” the organization said in a June 18 report. MEI came to this figure by... Read this article online
Fertilizer Canada supports Mercosur trade deal Tuesday, June 23, 2026 A segment of Canada’s ag industry wants the federal government to finalize a trade agreement with South American countries. Fertilizer Canada is unwavering in its support for a Mercosur trade deal. “For Canada’s fertilizer industry, this is not a theoretical opportunity,” Michael... Read this article online