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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Pork campaign targets younger females

Tuesday, June 2, 2009

We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51.

Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.

The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph.  BP

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Quebec Coroner Calls for Slurry Pit Safety

Monday, September 8, 2025

A Quebec coroner is urging the province’s professional farmers association to increase awareness about the dangers of slurry pits, following a tragic incident that claimed the lives of two farmers in 2024. According to the Canadian Press based on a report by Coroner Nancy Bouchard, a... Read this article online

Canadian Pork Council Welcomes New Farm Support

Monday, September 8, 2025

The Canadian Pork Council (CPC) has welcomed Prime Minister Mark Carney’s announcement of new support for agriculture producers facing increasing trade uncertainty. The decision recognizes the challenges that sectors like pork, canola, and seafood face when caught in global tariff... Read this article online

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