Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Agtech Accelerator Opens Applications for Cohort Five Monday, November 17, 2025 The AGTECH ACCELERATOR, powered by Cultivator and Conexus, has opened applications for its fifth cohort. This program brings agriculture and technology together to support young companies developing solutions for global farming challenges. It is designed with the needs of founders and... Read this article online
Ag community congratulates Roughriders on Grey Cup victory Monday, November 17, 2025 Members of Canada’s ag community are congratulating the Saskatchewan Roughriders on bringing the Grey Cup back to the Prairies. “Congratulations to the (Roughriders) on a big and well deserved win!” the Wheat Growers Association said on X. “Props to the @MTLAlouettes for a hard fought... Read this article online
Bringing together today’s leaders with tomorrow’s Monday, November 17, 2025 An event taking place in Guelph this week brings together people in leadership positions with the aspiring leaders of tomorrow. The United Way Guelph Wellington Dufferin’s GenNext committee, which encourages people in their 20s and 30s to become involved with the United Way to fully... Read this article online
Give Your Fields a Free Health Check-Up: Here’s How Monday, November 17, 2025 The Farmland Health Check-Up (FHCU) is a free program designed to help Ontario farmers take a closer look at their fields and identify opportunities for improvement. Working alongside a Certified Crop Advisor or Professional Agrologist, you’ll assess key factors like erosion, soil organic... Read this article online
Alberta wants input on highway speeds Thursday, November 13, 2025 The Alberta government wants to know if drivers are okay with going faster on some highways. Albertans have until Dec. 12 to weigh in on the idea of increasing speed limits on divided highways by 10 km/h. A divided highway “is where the travel directions are separated, usually by a... Read this article online