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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


'Welfarists' pressure supermarkets

Wednesday, August 10, 2011

Using videos secretly taken inside pig barns to generate public outrage over the treatment of livestock isn't new. But Associated Press says Mercy For Animals' tactic of taking an outrageous video to stores supplied by a particular farm is.

According to a story published in the Washington Post in June, Mercy For Animals, an animal welfare group based in Chicago, provided Costco, Hy-Vee, Kroger and Safeway, purchasers of pork produced by Iowa Select Farms, with links to a two-and-a-half-minute video depicting alleged animal abuse in the farms' barns before releasing the video at press conferences across the country. By then, the stores had "either halted purchases from the targeted Iowa farm or expressed concern," to its pork supplier, the story said. Iowa Select was described as among the nation's largest hog suppliers.

In the story, the farm's director of external affairs, veterinarian Howard Hill, described the video as "staged." Matt Rice, Mercy For Animals' director of operations, said Hill's claim was "ridiculous" and "absolutely untrue." BP
 

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Thursday, October 23, 2025

A product from Winkler, Man., has found itself in TIME Magazine. Thunderstuck Ag’s Razors Edge concaves are part of TIME’s list of the 300 best inventions of 2025. “I don’t even think it’s sunk in,” Jeremy Matuszewski, president and founder of Thunderstruck Ag, told Farms.com. “I mean... Read this article online

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Wednesday, October 22, 2025

Highline Manufacturing recently introduced the RP 800, the next evolution in rock picking technology. Built tough and engineered for speed, visibility, and durability, the RP 800 is designed to help producers clear fields faster and more efficiently than ever before. At the heart of... Read this article online

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