Where patrons 'sweat like a pig, then eat one'

Friday, June 7, 2013

At first glance at least, there's more proof that the love affair restaurant operators and their customers have with bacon isn't over.

Rashers, which opened last November, billing itself as "Toronto's only bacon sandwich shop," turned up the grill in March by offering a 30 per cent discount to runners and cyclists who completed a circuit in the city in the shape of a pig and presented the digital map from the smartphone application to the restaurant's owners.

A Toronto Star writer described the promotion as one where patrons "sweat like a pig, then eat one." The restaurant is in the Leslieville neighbourhood of Toronto on Queen Street East and offers six sandwiches costing $5 to $8, according to the Star story. Most are made with peameal bacon, egg, cheese and sauce. There is a vegetarian version also so there may be some waffling on the bacon love. The pig made a full commitment, the restaurateurs less so. BP