by SUSAN MANN
An Ontario dairy farm family is among three featured in a series of Dairy Farmers of Canada videos designed to show consumers how their milk is produced.
The three families are: the Keunens from Kerwood, Ontario, the Bouwmans from Chilliwack, British Columbia and the Irvings from Pugwash, Nova Scotia.
Geneviève Latour, Dairy Farmers of Canada assistant director of marketing and nutrition communication, says the objective of the videos is to “get consumers to feel good about choosing dairy products made from 100 per cent Canadian milk, to show them it’s produced according to a high quality standard and that farmers care about their work.”
There are six videos that cover the topics: healthy cows, safety standards, accountability, regulations, consistent quality and innovation. The vidoes are available at: www.CanadianMilk.ca. Each video takes viewers through the families’ farm and shows them how the farmers ensure they’re producing quality milk and how they care for their cows.
Latour says “we know Canadian dairy farmers work hard to produce high quality milk and they’re proud of their work.” The videos help to make the process farmers use to produce milk visible. “Sometimes consumers have no idea of what’s going on in the barn. They do know Canadian milk goes through rigorous health and inspection standards and they know it’s produced according to quality standards. But what does that mean?”
The videos explain and show exactly what those standards are. “It’s a way to showcase what the farmers are doing,” she says, adding the videos are a way for consumers to have a virtual farm tour. BF
Comments
High standards , why is so much bad milk being sold? We had more than normal this winter of milk being bad and up to a week before the due date.
Four children and 20+ years buying milk from the store and l believe we have had 2 bags of undrinkable milk, just saying.
I drank RAW milk from our farms coolers for 55 years and never had any bad stuff.
I drank all my live but the last 3 years from the farm bulk tank and then bought it from the store which seems okay. The milk is bad quit a few times and if you had good milk all the time you must from the store you are really lucky, and from your tank I bet that if you had a bad batch you would not drink it or tell any one about it.
Perhaps you were one of Stephens cross border shoppers and the milk got left on the casino shuttle bus too long.
You may have a record. Talk to other people and they found the same thing, so is it the stores or our area who knows? I do not buy milk in the states unless we are on a trip down there, which at a place we stayed the milk was bad and so was some others we talked to and asked the staff and they said they have bad milk in the summer because of the heat. So its not a 100 degrees here so what is the problem?
I know staff at several local food stores. One a low end discounter known for refrigerator breakdowns gets deluged with returns. Another gets almost none. My conclusion is that some stores don't have good handling.
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