American and European businesses are transforming Canada's retail landscape Tuesday, January 14, 2014 photo: Jacques Nantel by SUSAN MANN Jacques Nantel, professor of marketing at the University of Montréal, says Canada is the new frontier for American and European retailers. And this changing food retail landscape marked by new players from the United States and Europe, consolidation within the Canadian industry and a diversification of the stores’ product mix, means farmers will have to “adapt to more and more types of retailers.” Farmers “will have to think up ways to penetrate other market distribution channels,” he told delegates attending Dairy Farmers of Ontario’s annual meeting last week. For American retailers, the new frontier is Canada and Mexico. More American retailers are slated to come into Canada and “that means that you will have to deal with more and more players,” he says. Farmers will also have to consider new strategies focused on marketing. There’s also a need for really strong brands. Major retailers will be looking for “strong brands,” he notes. BF Yield challenge winners see corn yields of more than 310 bushels per acre Consumers' attitudes towards science a factor in animal welfare debate
Free Tools to Power Up Your Farm’s Digital Life in Canada Wednesday, October 22, 2025 For many Canadian farm families, the internet has become as vital as a tractor or combine. It is how producers manage precision planting, monitor commodity prices, check weather forecasts, pay bills and stay connected with suppliers and customers. However, fast and reliable broadband remains out... Read this article online
Precision Harvesting with HeadSight and TrueSight Tuesday, October 21, 2025 Modern harvesting relies heavily on precision and smart technology, and new systems for head height control and steering are making sure you are not leaving bushels in the field. These innovations ensure efficient crop collection, protect equipment, and reduce operator fatigue during... Read this article online
Remembering Ralph Winfield: Beloved Better Farming Columnist Tuesday, October 21, 2025 Ontario's farming community is mourning the loss of longtime agricultural writerRalph Gordon Winfieldof Glanworth, who passed away peacefully at St. Thomas-Elgin General Hospital on Oct. 17, 2025, at the age of 85. Ralph’s name has been closely tied to Better Farming since 1999. His... Read this article online
Case IH FieldOps Brings Smart Connectivity to Modern Farming Friday, October 17, 2025 Lance Meyer, region precision manager at Case IH, told Farms.com that FieldOps operates on desktops through a web interface and on mobile devices through an app compatible with iPhone, Android, or iPad. This flexibility allows farmers to access critical machine and field information anytime,... Read this article online
New Holland Marks 50 Years of Twin Rotor Innovation Friday, October 17, 2025 New Holland is celebrating 50 years of leadership in twin rotor harvesting technology, a milestone that began with the introduction of the TR70 combine in 1975. This machine transformed agriculture by bringing the world the concept of twin rotor threshing and... Read this article online