Consumers want local foods but are reluctant to pay more: survey Tuesday, July 12, 2011 by SUSAN MANNThere’s a disconnection between consumers’ stated preference for local foods and their willingness to pay more for them, according to a recent Farm Credit Canada-sponsored survey.Ontario Federation of Agriculture president Bette Jean Crews says those results aren’t surprising. Released today, the survey found that despite 95 per cent of respondents agreeing that buying locally–grown food is a priority or a preference only 43 per cent are willing to pay more for local products.But having a personal connection with a farmer or someone in the agricultural industry seems to make a difference. Survey respondents knowing someone who owns or works on a farm or agribusiness or who have visited a farm were more likely to consider buying locally-grown or Canadian products a priority and they are also willing to pay more for them.Crews says that’s very believable because that’s human nature. “We’re trying to address that through the National Food Strategy, with part of that being an education component to government and the consumer as to what it means to buy local and how to identify it.”The Farm Credit survey also found that Ontario consumers were more likely to state that buying locally grown and Canadian products is a priority and are willing to pay more for them compared to consumers in other provinces.In a press release, Farm Credit Canada president and CEO Greg Stewart says “it would benefit the industry and our customers if the public knew more about the business of agriculture and recognize that agriculture is big, dynamic and complex.”The online survey was done March 8-10 from a sample of 2,015 Canadians who are Angus Reid Forum panel members, it says in Farm Credit’s press release. BF Ontario's wheat harvest off to a slow start Manitoulin abattoir reduces slaughter expense
Setting Foundations for Higher Yielding Soybeans Wednesday, October 1, 2025 Farmers can achieve higher soybean yields by focusing on strong foundations and careful field management according to Shaun Casteel, Extension Soybean Specialist from Purdue University, who spoke at the in August. He emphasized that no single method guarantees success—each field... Read this article online
Canada Post Strike Got you Down–Missing your Ag Buyer’s Guide? Tuesday, September 30, 2025 We know it’s not quite the same as holding a crisp new copy of the Farms.com Ag Buyer’s Guide in your hands—but with postal workers on strike (yes, again), the digital edition will have to do for now! The Ag Buyer’s Guide Team is pleased to share the October Digital... Read this article online
Save Time and Costs with the Portable MiniCombine Monday, September 29, 2025 MiniCombine Delivers Fast and Accurate Grain Sampling The MiniCombine is a portable, fully self-contained electric unit designed to simplify grain sampling with speed and precision. Suitable for a wide range of crops including wheat, barley, sorghum, oats, soybeans, peas, field beans,... Read this article online
Poll Reveals Mixed Public Sentiment on BC Ostrich Cull Decision Monday, September 29, 2025 Farms.com poll shows divided opinions among Canadian farmers on the Supreme Court’s decision to halt the ostrich cull. A recent poll conducted on Farms.com's X account @OntAg aimed to capture Canadian farmers' views on the Supreme Court’s decision to halt the ostrich cull in British... Read this article online
Cereals Canada Expands 2025 Wheat Quality Study to Ontario Monday, September 29, 2025 The 2025 crop year marks a significant milestone for Cereals Canada as it expands its wheat quality analysis to a national scale. Known for over 50 years as a trusted expert in Western Canadian wheat quality, the Winnipeg-based organization is partnering with Grain Farmers of Ontario to... Read this article online