Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


New CEO for Ontario organic co-op

Monday, February 6, 2012

by SUSAN MANN

The new chief executive officer of Organic Meadow Inc./Co-operative, Donald Rees, says he wants to build the company’s organic food business in a way that’s supportive of the organization’s roots.

He also wants to work closely with the co-op’s members to fill the continually growing market opportunity for organic food products. Organic Meadow currently has more than 90 certified organic products available in grocery and specialty food stores nationwide.

Organic Meadow Inc./Co-operative announced Rees’ appointment in a press release today. There was no mention of what happened to outgoing chief executive officer Steve Cavell.

Rees has worked for a number of respected food organizations in Canada and the United States, including Maple Leaf Foods, PepsiCo Foods International, and SunOpta Inc., a natural and organic food based company. Rees was vice president and general manager of SunOpta’s Canadian distribution group and helped build the group’s business within the natural and organic food categories across Canada.

Rees says he’s had experience marketing products in traditional grocery channels and that will help the organization in filling the increasing consumer demand for organic products in both natural, independent food stores and mass market retailers.

Organic Meadow was formed 23 years ago to enable organic farmers to collectively store, process and market their organically-grown products while uniting family farms under one brand. Organic Meadow Inc. is the administration and marketing organization owned by the co-operative. A total of 100 family farms have invested in the co-op. BF
 

Current Issue

November 2025

Better Farming Magazine

Farms.com Breaking News

Precision Harvesting with HeadSight and TrueSight

Tuesday, October 21, 2025

Modern harvesting relies heavily on precision and smart technology, and new systems for head height control and steering are making sure you are not leaving bushels in the field. These innovations ensure efficient crop collection, protect equipment, and reduce operator fatigue during... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top