Ontario dairy farmers under pressure to find new outlets for some milk products

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I'm curious as to whether anyone has looked at the health & fitness industry as an outlet for the surplus. While whey and casein protein powders are a popular (and still growing) field for supplement companies, most overlook the advantageous blend of casein and whey that's naturally found in milk.

Milk protein isolate is an ideal nutritional supplement for fitness enthusiasts, competitive athletes, weightlifters, and bodybuilders. Getting ahold of MPI in Canada is expensive -- the only companies that sell it direct are in the USA. In addition, with Canada's guidelines on health and manufacturing, any MPI or MPC produced here would be of high quality, and suitable for sale in other markets as well as domestic markets.

Ed Northcott
Strength Coach & Personal Trainer

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