Consumers want local foods but are reluctant to pay more: survey Tuesday, July 12, 2011 by SUSAN MANNThere’s a disconnection between consumers’ stated preference for local foods and their willingness to pay more for them, according to a recent Farm Credit Canada-sponsored survey.Ontario Federation of Agriculture president Bette Jean Crews says those results aren’t surprising. Released today, the survey found that despite 95 per cent of respondents agreeing that buying locally–grown food is a priority or a preference only 43 per cent are willing to pay more for local products.But having a personal connection with a farmer or someone in the agricultural industry seems to make a difference. Survey respondents knowing someone who owns or works on a farm or agribusiness or who have visited a farm were more likely to consider buying locally-grown or Canadian products a priority and they are also willing to pay more for them.Crews says that’s very believable because that’s human nature. “We’re trying to address that through the National Food Strategy, with part of that being an education component to government and the consumer as to what it means to buy local and how to identify it.”The Farm Credit survey also found that Ontario consumers were more likely to state that buying locally grown and Canadian products is a priority and are willing to pay more for them compared to consumers in other provinces.In a press release, Farm Credit Canada president and CEO Greg Stewart says “it would benefit the industry and our customers if the public knew more about the business of agriculture and recognize that agriculture is big, dynamic and complex.”The online survey was done March 8-10 from a sample of 2,015 Canadians who are Angus Reid Forum panel members, it says in Farm Credit’s press release. BF Ontario's wheat harvest off to a slow start Manitoulin abattoir reduces slaughter expense
Strategies to Optimize Market Returns in Ontario Monday, September 15, 2025 Berkley Fedorchuk, grain marketing specialist with Hensall Co-op in Southwestern Ontario, recently shared insights into the current corn market and strategies for forward marketing during his presentation at the . With a focus on the Ontario and Eastern Canadian grain sectors,... Read this article online
From Plows to Plates - The 2025 International Plowing Match Returns to Niagara Friday, September 12, 2025 For the first time since 1926, the International Plowing Match & Rural Expo (IPM) is returning to the Niagara Region September 16 to 20. Set to take place in West Lincoln, the 106th edition of this iconic event will run under the theme “From our Farm to your Table,” celebrating... Read this article online
Festival of Guest Nations returns to Leamington Friday, September 12, 2025 On Sunday, September 14, 2025, Seacliff Park in Leamington, Ontario, will come alive with music, food, and celebration as the Festival of Guest Nations returns to honour the migrant worker communities who play a vital role in Essex County’s agricultural economy. With more than 20 years... Read this article online
York Region launching new Agri-Food Startup Program Thursday, September 11, 2025 A new program in York Region is designed to help entrepreneurs find their footing in the food space. The 14-week hybrid Agri-Food Start-up Program partners entrepreneurs with local organizations like the Foodpreneur Lab, Syzl, York Region Food Network, and the Chippewas of Georgina Island... Read this article online
Corn and Soybean Diseases Spread This Season Wednesday, September 10, 2025 As reported on the OMAFRA website fieldcropnews.com, as well as in previous articles by Farms.com, the 2025 growing season is nearing its end with corn and soybean farmers in Ontario and the U.S. Corn Belt facing disease challenges that reflect changing weather conditions. For corn, two... Read this article online