Applying the new beef verification program
Bob Wilson is proud to do his part in promoting the Canadian beef brand
By Jennifer Jackson
“If we want to expect to be able to market our product and do the job we love, we need to provide a product that people can trust,” says Bob Wilson of Gilbrea Farms, located just north of Guelph. This belief is one of the main reasons why Wilson registered his feed stock operation in the Verified Beef Production Plus (VBP+) program – a way for the industry to come together for accountability.