McDonald’s Corporation, based in Oak Brook, Ill., may have built its empire on burgers, but it knows how to go with the market flow.
Recently, McDonald’s announced plans for its first company-owned (as opposed to franchised) restaurants in India, and they will be vegetarian only. The change is being made to meet customer preferences. Kitchens in franchise-owned restaurants there are already separated into vegetarian and non-vegetarian sections, and even non-vegetarian kitchens serve no beef or pork. McDonald’s in India already serves a “Maharaja Mac,” a chicken burger on a bun. Another offering which is vegetarian, the McAloo Tikki, is made with a spicy breaded potato patty, red onions, tomatoes and a special vegetable sauce.