McDonald’s goes native in India

McDonald’s Corporation, based in Oak Brook, Ill., may have built its empire on burgers, but it knows how to go with the market flow.

Recently, McDonald’s announced plans for its first company-owned (as opposed to franchised) restaurants in India, and they will be vegetarian only. The change is being made to meet customer preferences. Kitchens in franchise-owned restaurants there are already separated into vegetarian and non-vegetarian sections, and even non-vegetarian kitchens serve no beef or pork.  McDonald’s in India already serves a “Maharaja Mac,” a chicken burger on a bun. Another offering which is vegetarian, the McAloo Tikki, is made with a spicy breaded potato patty, red onions, tomatoes and a special vegetable sauce.

Better Farming - November 2012