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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


European coffee drinkers cut back European coffee drinkers cut back

Saturday, November 3, 2012

The recession in Europe has changed what kind of coffee southern European residents drink in their sidewalk cafes. And it provides a lesson in the economic law of supply and demand.

Per capita consumption of coffee remains the highest in the world, but the cheaper and bitterer robusta bean is taking over from the arabica. Robusta beans are also easier to grow. Robustas are often used in instant coffee and are blended with the more expensive arabica beans to make them go further.

The result has been a decline in price and demand for the arabica beans, and a subsequent increase in the value of the previously cheaper robustas.

The Mediterranean tradition of coffee-sipping in cafes is taking a hit as workers' incomes fall.  BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

Ontario Grows Most of the Nation's Celery

Friday, July 24, 2026

When Canadians reach for a stalk of celery at the grocery store, there is a good chance it began its journey on an Ontario farm. While celery occupies only a small share of Canada's overall vegetable acreage, the crop continues to play an important role in the country's fresh... Read this article online

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