Now that’s what you call diversification

A Chinese Internet company is investing in an unexpected direction – pork production.

Zhejiang Province, long known for its entrepreneurship, will be the home for an investment of about C$5.5 million in pork production by the Internet Portal Netease, according to articles  reported on the website ChinaByte.com.

China is the world’s largest producer and consumer of pork, and it must import to meet demand. Nevertheless, the industry has been in recession and pig farms have been going out of business. According to the article,  the Internet company plans to set up standardized breeding lines and “eco-friendly feeds.” BP
 

Better Pork - April 2009