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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Quebec study shows 'local' label works

Tuesday, August 4, 2009

Consumers buy into local food labels, at least in Quebec, according to a doctoral student in marketing at Sherbrooke University.

Francine Rodier found a 2.8 per cent increase in sales across 16 food items in four grocery stores when they carried a "Product of Quebec" label. It doesn't sound like much, but the provincial government, which has put $14 million into a campaign to buy more home-grown food, says that, if every Quebecer ate just $30 worth extra of provincially produced food, it would generate $1 billion in sales and create 1,800 jobs.

If you divide $14 million by 1,800, that is $7,777 per job. That's better than governments did to preserve jobs at General Motors Canada, isn't it?
 

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Farms.com Breaking News

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

Ontario Grows Most of the Nation's Celery

Friday, July 24, 2026

When Canadians reach for a stalk of celery at the grocery store, there is a good chance it began its journey on an Ontario farm. While celery occupies only a small share of Canada's overall vegetable acreage, the crop continues to play an important role in the country's fresh... Read this article online

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