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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Red Tractor needs a visit to the shop

Monday, December 3, 2012

Retailer Sainsbury's dealt a blow to Red Tractor farm logo promoters in Britain when it announced it would remove the logo from beef, pork and lamb sold in its stores. The retailer said that too many logos were confusing for consumers and the ante was about to get upped when new, and mandatory, European Union labelling standards come into place soon.

Red Tractor claims that 79,000 farmers use its logo to promote not only a certain standard of production but that the labelled food products came from Britain.

Red Tractor pork took a beating on another side recently when the Advertising Standards Authority (ASA) ruled it could no longer claim a high welfare standard. The Authority was responding to complaints from Compassion in World Farming and 206 members of the public (the Authority decision admitted that most of those complaints came from members of the aforementioned organization) who complained that the statement "Red Tractor pork is high welfare pork" was  misleading and unsubstantiated.  

According to the ASA ruling, the Authority accepted that, while British standards were high compared to some European countries, some aspects of pig farming in Britain, such as farrowing crates, tail docking and tooth clipping were still contentious issues.

Farrowing crates now? Hmm. BP

Current Issue

August 2026

Better Pork Magazine

Farms.com Swine News

Pilot project supports Ontario and Quebec ag

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A new two-year pilot project is designed to help livestock farmers in Quebec by giving them access to an Ontario abattoir. The project, a collaboration between the Quebec and Ontario governments, with additional support from the Canadian Food Inspection Agency (CFIA), would see a limited... Read this article online

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How One Simple Tool Can Help Protect Crop Quality

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B.C. sod farmer looks back on World Cup experience

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A B.C. farmer will hold onto the fact he, and Canadian agriculture, got to play a role during the World Cup. “It was quite exciting to be a part of that, to be a part of Canadian history,” Bert Bos, owner of Bos Sod Farms in Abbotsford, told Farms.com. In February 2025, Bos’s farm... Read this article online

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