The new marketing arrangements have brought sizeable changes at Ontario Pork, but for hog producers, the transition has been relatively smooth. Even those most committed to single desk marketing say that not a lot has changed
by MARY BAXTER
Eighteen months ago, Ontario hog producers greeted their industry’s shift to open marketing with either dread or relief, depending on their perspective. Everyone knew the change would be big, maybe the greatest the provincial industry had ever faced. Yet when the December 2010 deadline finally arrived, what was so surprising was how anticlimactic the transition actually was.