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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

May 2025

Better Farming Magazine

Farms.com Breaking News

Mother’s Day Q&A with Anna McCutcheon

Thursday, May 8, 2025

Mother’s Day is only a few days away (that’s another reminder), and this week Farms.com has connected with moms in ag for their thoughts on motherhood, its challenges, and how being a parent has changed them. Anna McCutcheon (AM) and her husband Mark are the first generation on their... Read this article online

Creating Safe Farms for Kids

Wednesday, May 7, 2025

The Canadian Agricultural Safety Association (CASA) is hosting the second annual Kids FarmSafe Week from May 12 to 18, with the theme “Nurturing the Future of Agriculture.” The initiative aims to raise awareness about health and safety risks for children and youth on farms. According... Read this article online

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