Ontario dairy producers accept marketing fee increase Tuesday, May 29, 2012 by SUSAN MANNOntario’s dairy farmers along with all milk producers across Canada will pay 10 cents a hectolitre more for their Dairy Farmers of Canada marketing fee starting Aug. 1.The fee in Ontario increases to $1.40 a hectoltire from $1.30 per hl and then goes to $1.50 per hl on Aug. 1, 2013. The Dairy Farmers of Ontario board approved the two-stage increase at its April board meeting.Ian MacDonald, Dairy Farmers of Canada national director of marketing and nutrition, says each province has approved the two-stage increase of 10 cents a hectoltire this year and 10 cents next year exactly as Ontario has.Dairy Farmers of Canada’s current budget for marketing is $60.3 million. The fee increase will generate an additional $7.3 million over a 12-month period.“The new total for the next 12-month cycle will be $67.6 million,” he says.MacDonald says there hasn’t been a marketing fee increase since 2006. During the past six years, the visibility and presence the dairy farmer dollar has had in the market has declined “by virtue of inflation in the media sector. They’ve seen their programs being eroded by cost inflation.”The fee increase recovers what has been lost over the past six years, he explains, noting the eroded presence means dairy products lose ground to other products.Milk’s main competitors are sport drinks and fruit juices with vitamins and minerals added. Cheese is recognized as a protein and calcium source so its competitors are other protein and calcium-containing foods.The money will be allocated for marketing activities into three major categories within the DFC budget: nutrition communications, milk and cheese. It will pay for advertising in different types of media, such as television, magazines, newspapers, radio, and the Internet along with events and sponsorships, market research, online advertising, and retail, grocery and foodservice promotions. In the nutrition category, DFC’s work includes consumer advertising, communications with health professionals, programs in schools and universities and helping to develop health and food policy with government authorities. BF Payback time RMP to pay out on canola and soybeans
Early Career Research Award supports two Guelph research initiatives Friday, July 4, 2025 The was presented to two University of Guelph researchers at the recently held Livestock Research Innovation Corporation (LRIC) symposium. Dr. Kelsey Spence received $40,000 towards her work in on-farm biosecurity research, and Dr. Sam Workenhe was awarded $60,000 to further his... Read this article online
Grape Growers 40th Annual Celebrity Luncheon has Dr. Hayley Wickenheiser Friday, July 4, 2025 The Grape Growers of Ontario’s marks the opening of the by showcasing Canadian personalities and celebrating the annual grape harvest. This year, in partnership with Meridian Credit Union, Ontario’s largest credit union and the third largest in Canada, the Grape Growers of Ontario... Read this article online
Ontario crops respond to summer heat Wednesday, July 2, 2025 According to the OMAFA Field Crop News team, Ontario field crops are showing rapid development as summer-like temperatures have dominated late June early July. The warm spell has accelerated growth and helped reduce the heat unit deficit from a cool spring. Corn fields have seen a burst... Read this article online
Canada’s Place in Global Food System Resilience Wednesday, July 2, 2025 Canada’s food system is facing serious pressure due to global supply chain issues, climate change, and rising food prices. According to a KPMG report, bold and united action is needed now to make Canada’s agriculture sector more resilient and self-reliant. With the global population... Read this article online
Calf Auction Raises Funds for Youth Monday, June 30, 2025 Wyatt Westman-Frijters from Milverton won a heifer calf named Ingrid through a World Milk Day promotion by Maplevue Farms and a local Perth, Ontario radio station. Instead of keeping the calf, 22-year-old Westman-Frijters chose to give back to the community. The calf was sent to the... Read this article online