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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Quebec study shows 'local' label works

Tuesday, August 4, 2009

Consumers buy into local food labels, at least in Quebec, according to a doctoral student in marketing at Sherbrooke University.

Francine Rodier found a 2.8 per cent increase in sales across 16 food items in four grocery stores when they carried a "Product of Quebec" label. It doesn't sound like much, but the provincial government, which has put $14 million into a campaign to buy more home-grown food, says that, if every Quebecer ate just $30 worth extra of provincially produced food, it would generate $1 billion in sales and create 1,800 jobs.

If you divide $14 million by 1,800, that is $7,777 per job. That's better than governments did to preserve jobs at General Motors Canada, isn't it?
 

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