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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Wal-Mart goes for Choice grade

Monday, January 2, 2012

Wal-Mart Inc. has thrown a game changer into the beef industry by opting to carry Choice grade beef in its 3,800 U.S. stores. Previously the giant retailer was known for selling lean "select" beef that was also cheap. Now industry observers are speculating that Wal-Mart has taken a giant step away from its brand of providing consumers with cheap products.

And ironically, according to Drovers Cattle Network, just getting into the marketplace with so many stores has driven the price of Choice grade cattle even higher. Agricultural economist Ron Plain says the move will increase the value of better marbling British-bred cattle over Continental breeds. There could be changes right down to basic breeding herds.

More than half of Wal-Mart's $260 billion in U.S. sales last year were from groceries. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

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