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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


What's a 'natural' chicken?

Monday, October 4, 2010

American chicken  producers disagree about what constitutes a "natural" chicken in their country and the federal Department of Agriculture has promised to sort it out.

Label guidelines are being reviewed after some producers, politicians and health advocates pointed out that injecting a chicken with salt water and other ingredients can increase the weight of meat by 15 per cent and double or triple its sodium intake with potentially harmful results. Perdue, the third largest chicken producer, joined a group called the Truthful Labeling Coalition, which hired a lobbyist and launched an advertising campaign.

On the other side are Pilgrim's Pride and Tyson Foods. Both of them affix "natural" labels to chicken injected with extra salt and water.

According to the Associated Press, Tyson says consumers don't mind as long as water and salt are considered "natural" by themselves. California Senator Barbara Boxer is a political champion of the review of labels. BF
 

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

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