Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

June/July 2026

Better Farming Magazine

Farms.com Breaking News

Ontario Cherries are Ready to Eat

Monday, July 13, 2026

Ontario Cherry Season Begins Across Key Fruit-Growing Regions Ontario's cherry season is officially underway, bringing one of the province's mostanticipatedsummer fruits to farm markets, grocery stores, and roadside stands. Harvest activity typically begins in July and continues through... Read this article online

Lutz Lube Drive Cuts Workplace Strain

Friday, July 10, 2026

Lutz Pumpen has introduced a mobile grease pump powered by a cordless screwdriver. Their goal is to help farmers, and others who work regularly with grease pumps to reduce ergonomic strain.  Workplace ergonomic strain continues to cost U.S. businesses billions of dollars each year,... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top