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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

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January 2026

Better Farming Magazine

Farms.com Breaking News

Renew CUSMA? Grain groups say yes—but with changes

Wednesday, December 17, 2025

The Canada–United States–Mexico Agreement (CUSMA)—known as USMCA (United States-Mexico-Canada Agreement) in the US and T-MEC (Tratado entre México, Estados Unidos y Canadá) in Mexico—is the trade pact that, on July 1, 2020, replaced NAFTA (North American Free Trade... Read this article online

CFIA extends BIOPOWER SC claims to young ruminants

Wednesday, December 17, 2025

Lallemand Animal Nutrition has announced that the Canadian Food Inspection Agency (CFIA) has extended its approved claims for BIOPOWER SC, a viable yeast product (Saccharomyces cerevisiae CNCM I-1077) classified as a gut modifier in Canada.  The new approval adds... Read this article online

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