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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

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August 2025

Better Farming Magazine

Farms.com Breaking News

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Ontario’s AALP Class 21 Leaders Announced for 2025

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The Rural Ontario Institute (ROI) is proud to announce the selection of 18 emerging leaders from across Ontario for Class 21 of the Advanced Agricultural Leadership Program (AALP). Set to begin their leadership journey in August 2025, these participants represent diverse sectors of Ontario’s... Read this article online

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