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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

December 2025

Better Farming Magazine

Farms.com Breaking News

Ontario Opens First Soymilk Powder Plant

Wednesday, December 3, 2025

Ontario is celebrating a major step forward in agri-food innovation with a nearly $24 million investment by Alinova Canada Inc. to build the country’s first non-GMO soymilk powder processing plant. The new facility, located in Morrisburg, will create 15 good-paying jobs and strengthen the... Read this article online

New marketing board possible for Ont. agriculture

Tuesday, December 2, 2025

Ontario’s dairy goat industry could have its own marketing board. If approved, the marketing board would focus on four pillars, said Lindsay Dykeman, general manager of the Ontario Dairy Goat Co-operative. “Those pillars are advocacy, business risk management, research and education,... Read this article online

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