Words hurt when your business does Wednesday, August 1, 2012 Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF A healthier hotdog? Give credit to the economics
Bushel Plus rebrands to BranValt for global harvest-tech growth Thursday, January 15, 2026 Bushel Plus Ltd., a well‑known name in harvest optimization tools and training, is preparing for a major brand transformation as it shifts to a new global identity: BranValt. The company recently announced that the transition will officially take effect in July 2026, marking a... Read this article online
Ag community wanted for cover crop survey Wednesday, January 14, 2026 Researchers from Manitoba and Ontario are looking for members of ag communities from Alberta to Ontario to participate in a questionnaire about cover crops. The confidential survey is open to any farm type and size whether the operation has ever grown cover crops. “We don’t just want... Read this article online
Loveland launches AQUA FORCE to boost water efficiency in pivot-irrigated fields Tuesday, January 13, 2026 Loveland Products, Inc. has introduced AQUA FORCE, a new water‑use‑efficiency product built specifically for center pivot irrigation systems and designed to help farmers get more value from every inch of applied water. Unlike traditional surfactants or wetting agents, is formulated to move water... Read this article online
New program supports Canadian farmers with succession planning Tuesday, January 13, 2026 A new program is available to help Canadian farm families on their succession plan journeys. Groundworks is a collaborative effort between the Canadian Centre for Agricultural Wellbeing, AgriRisk Managers, and Loft32, along with support from AAFC. The program supports farmers with... Read this article online
Ontario Prairies Cover Crop Survey Launch Tuesday, January 13, 2026 As cover crop use continues to expand across Ontario and the Prairie provinces, a new survey has been launched to better understand how these practices arechanging onfarms. The survey aims to collect valuable information about how cover crops are being used, what benefits they provide, and... Read this article online