Smoke and mirrors on 'free range' in Oz?

Monday, April 5, 2010

Last year, Humane Society International surveyed more than 3,000 Australians and found that over 93 per cent questioned didn't know that the label "free range" applied to meat from pigs that had access to the outdoors only in the first few weeks of life before being transferred to a "factory farming operation."

Lisa Chalk, communications manager for the Royal Society for the Prevention of Cruelty to Animals (RSPCA), complains that terms like "free range," "corn-fed" and "organic" are used inconsistently. Australia's largest animal welfare organization is calling for mandatory national standards.

Pork production standards and labels are still on the back burner in Australia, for now. Meanwhile, the RSPCA has egg production in its gun sights. Chalk calls hen cages "legalized cruelty" and wants all hens raised out of cages.

It's more than an animal cruelty issue, because consumers are paying more for eggs that are raised under so-called ethical standards. A consumer watchdog group charges that there are many more free range eggs on the market than could possibly be produced and consumers are paying more for them than for eggs produced in battery cages. Oops!! BP