Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Significant growth in Canadian immigration presents agri-food opportunity

Friday, October 11, 2013

by SUSAN MANN

New Canadians present a growing market opportunity for agri-business, provided businesses can adapt to changes in food preferences and can quickly roll out their products, says Farm Credit Canada’s chief economist.

But a Western University economist says he doubts shifts in the domestic market present enough of a growth opportunity for companies to meet Ontario Premier and Agriculture Minister Kathleen Wynne’s challenge of doubling the province’s agri-food sector growth by 2020.

“When you’re talking about adding billions of dollars of extra food processing and sales of primary agricultural products, you’re not going to do that in Canada,” says David Sparling, chair of agri-food innovation and regulation at the university’s Ivey School of Business. “Our market isn’t big enough.”

The industry therefore must also focus on increasing exports and adding more value to products, such as establishing local food systems, or manufacturing more value added products, he says.

Jean-Phillippe Gervais, chief agricultural economist with Farm Credit Canada, highlighted the market opportunity presented by new Canadians on Tuesday in a company news release. The release notes that by 2020, “immigration will account for 2.2 million new Canadians and two-thirds of Canada’s population growth.” FCC predicts that the growth could mean an additional $27 billion in Canadian food spending over the next seven years.

In 2011, the largest share of Canada’s immigration population — 45 per cent — came from Asia; Statistics Canada has estimated 55 per cent of new Canadians will come from Asia by 2031, the news release says.

It adds that Agriculture and Agri-Food Canada has projected that demand will grow for foods such as poultry and chickpeas.

Last year Ontario imported $19.8 billion worth of agri-food products, and Wynne noted meeting consumers’ changing tastes presents one way agri-business can meet the challenge she issued Monday at the Premier’s Summit on Agri-Food Innovation at Queen’s Park.

Supplying niche markets, such as organic, health and artisan foods, specialty goods, and biochemical or composite materials as well as competing more aggressively to capture a growing share of existing and emerging international markets presented other opportunities, she says.

Wynne’s challenge has garnered both support and criticism.

The Canadian Federation of Independent Business was encouraged the premier is focusing on the potential of the province’s agricultural sector says Mandy D’Autremont, the organization’s policy analyst. But for the sector to grow, “it will be important for the government of Ontario to provide the environment that will address the sector’s competitive challenges,” such as government red tape, she notes.

Ontario Progressive Conservative agriculture critic Ernie Hardeman predictably found fault with the challenge, noting it lacked details of how Wynne expects the industry to achieve the goal. BF
 

Current Issue

June/July 2025

Better Farming Magazine

Farms.com Breaking News

Ontario crops respond to summer heat

Wednesday, July 2, 2025

According to the OMAFA Field Crop News team, Ontario field crops are showing rapid development as summer-like temperatures have dominated late June early July. The warm spell has accelerated growth and helped reduce the heat unit deficit from a cool spring. Corn fields have seen a burst... Read this article online

Canada’s Place in Global Food System Resilience

Wednesday, July 2, 2025

Canada’s food system is facing serious pressure due to global supply chain issues, climate change, and rising food prices. According to a KPMG report, bold and united action is needed now to make Canada’s agriculture sector more resilient and self-reliant. With the global population... Read this article online

Calf Auction Raises Funds for Youth

Monday, June 30, 2025

Wyatt Westman-Frijters from Milverton won a heifer calf named Ingrid through a World Milk Day promotion by Maplevue Farms and a local Perth, Ontario radio station. Instead of keeping the calf, 22-year-old Westman-Frijters chose to give back to the community. The calf was sent to the... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top